$10 for $20 Worth of Pizza, Burgers, and Pub Fare at The Evergreen Bar & Grill

The Founding Fathers held their initial meetings in a neighborhood tavern, which explains why the Declaration of Independence’s first draft had a long, rambling subsection devoted to how powdered wigs are natural icebreakers. Revolt against the tyranny of boredom with today’s Groupon: for $10, you get $20 worth of pizza, burgers, and pub fare at The Evergreen Bar & Grill in Morrison. The Evergreen Bar & Grill festoons tables in its expansive dining room with specialty pizzas, burgers and sandwiches, and traditional crispy bar eats . Patrons can plunge fingers into bottomless shrimp baskets ($10.95) for inexhaustible wells of deep-fried shrimp primed for dipping in pools of house-made cocktail sauce. Diners can bedeck personalized pies with two toppings ($5 for a 9″; $8 for a 12″; $12 for a 16″) or more (+$1–$1.50/topping), or sift through the classic pizza’s morsels of sausage, pepperoni, mushrooms, and extra cheese ($10 for a 12″). Bacon and fried onions don tangy barbecue coats atop a third-pound patty and layer of american cheese on the Roadhouse burger ($5.95). The philly wrap ($5.95) mingles philly steak or chicken with mozzarella cheese and sautéed onions and peppers, swaddling its contents in an edible embrace to shield them from cutlery. As they tone their jaw muscles with chewing reps, patrons can follow sports events on The Evergreen’s stock of TVs and slake their thirst with drinks served over a forest-green bar. Pool, darts, and skee-ball keep nimble hands busy every night until at least 2 a.m. Groupon Says The Groupon Guide to: Advertising Soup Read more…

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$10 for $20 Worth of Pizza, Burgers, and Pub Fare at The Evergreen Bar & Grill

One or Three 60-Minute Massages at Fitnessology (Up to 56% Off)

Like portrait painting, massage demands skillful hands, bold strokes, and a subject who can sit still. Become a human canvas with today’s Groupon. The Deal $29 for one 60-minute full-body therapeutic massage (a $60 value) $79 for three 60-minute full-body therapeutic massages (a $180 value) Aims to relieve arthritic joints, increase range of motion, and reduce inflammation Promotes enhanced tissue healing and reduces degeneration Bolsters sense of well-being and relaxation Fitnessology Fitnessology’s crew of professional fitness consultants, nutrition counselors, and pain relievers works to help patrons meet their health and fitness goals with personal training, nutrition counseling, and small group classes. Since she opened it in 1995, owner Jacqueline Larsen, a fitness trainer since 1980 and a nationally ranked bodybuilder from 1994 to 2003, has focused on aiding clients in their quests for total-body wellness by teaching them how to integrate fitness, healthy habits, and thumb wars into their everyday lives. She is so committed to total wellness that she has created The Clinic—a subset of the Fitnessology facility that treats muscular pain and is staffed by a chiropractor, neuromuscular therapist, and corrective exercise specialist. Their thorough assessments and medical-term quizzes help them assess and understand pain before treating conditions that include lower-back pain, headaches, tennis elbow, and motion restrictions. Groupon Says The Groupon Guide to: Advertising Soup Read more…

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One or Three 60-Minute Massages at Fitnessology (Up to 56% Off)

On a map quest…Resort Maps to produce “Best of Dennis-Harwich” map, advertising opportunities available

 

DENNIS, MASSACHUSETTS…

 

The creation of this new map will show what the area has to offer by highlighting local attractions, restaurants, accommodations, retail shops, real estate and other services in the greater Dennis-Harwich area. Each advertiser on the map is represented with a display ad surrounding the perimeter of the map, including a color-coded grid locator and their actual building drawn, highlighted and labeled, making it easy to locate.

 

These same colorful maps can be found on-line at www.resortmaps.com. Here you will find interactive maps of all 90+ resort areas to choose from. These interactive maps allow the viewer to read a description of each business as they scroll over each building and to connect to the website of the business for further information.

 

“The Cape has always been a popular destination for tourists and it’s become an even greater draw as people stay closer to home during their vacations,” said Gerry Pelissier, Resort Maps franchise owner. “The new Dennis-Harwich map offers a real treasure trove of things to do for people vacationing in the area or just down for a day or two. Our free ‘souvenir style’ maps can be found not only at the local advertisers’ shops but also at many non-advertiser locations throughout the Cape area.”

 

For information on how to advertise on the upcoming Dennis – Harwich map, you can call franchise owner Gerry Pelissier at 508-681-9804 or email at gerryp@resortmaps.com.

 

Resort Maps began creating and publishing maps in the northeastern U.S. back in 1986. In an effort to continue the company’s growth and simultaneously maintain the quality of the product, Resort Maps became a franchisor in 1993. Since adopting the franchise model, Resort Maps has grown steadily to more than 90 maps distributed across 20 states as well as towns and cities in England and Puerto Rico.

 

“We publish over 20 million maps per year in more than 90 cities and towns for a good reason. Our maps are fun, easy-to-read and they really do make you want to stop and see some of the local attractions before heading to the next part of your trip. Our advertisers like them for that very same reason,” said Peter Hans, president of Resort Maps.

 

For more information on Resort Maps or to inquire about ownership of a Resort Maps franchise, please visit www.resortmaps.com or call 802-496-6277.

About Resort Maps

Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern U.S. since 1986. In 1993, Resort Maps expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. Today, that network of franchises has grown to over 90 Resort Maps in publication in the US and the UK, with several more in the process of being published. More than 20 million Resort Maps will be printed and distributed in 2009.

 

For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com or call 802-496-6277.

 

Resort Maps franchises serve cities and towns in California (Carmel, Monterey), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Eagle River, Estes Park, Fort Collins, Summit County), Delaware (Bethany Beach, Rehoboth Beach), Florida (Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Melbourne, New Smyrna Beach, St. Augustine, Tarpon Springs), Georgia (Savannah/Tybee Island), Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Portland, York-Ogunquit), , Maryland (Annapolis, Eastern Shore, Ocean City, Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Chatham-Orleans, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Traverse City), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York ( The Hamptons, Lake George , Lake Placid, Saratoga Springs), North Carolina (Asheville, Brunswick County, Hendersonville , Outer Banks, Salisbury and Rowan County, Sandhills, Wilmington,), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, The Main Line), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head, Myrtle Beach), Tennessee (Gatlinburg, Pigeon Forge), and Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) —as well as towns and cities in England (Chicester, Lewes) and Puerto Rico (Vieques, Culebra).

 

 

 

On a map quest…Resort Maps to produce “Best of Delray Beach” map, advertising opportunities available

DELRAY BEACH, FLORIDA AND WAITSFIELD, VERMONT…

Resort Maps, creator of more than 90 customized travel maps across the United States, England and Puerto Rico, recently began work on the first edition of a map of Delray Beach, Florida.  Resort Maps are colorful, hand-drawn maps of resort towns and cities, free to area visitors.

The creation of the Best of Delray Beach Resort Map will show what the area has to offer by highlighting local attractions, restaurants, accommodations, retail shops, real estate and other services in the greater Delray Beach area. Each advertiser on the map is represented with a display ad surrounding the perimeter of the map, including a color-coded grid locator and their actual building drawn, highlighted and labeled, making it easy to locate.

These same colorful maps can be found on-line at www.resortmaps.com. Here you will find interactive maps of all 90+ resort areas to choose from. These interactive maps allow the viewer to read a description of each business as they scroll over each building and to connect to the website of the business for further information.

“South Florida has always been a popular destination for tourists and it’s become an even greater draw as people stay closer to home during their vacations,” said Chuck Roegge, Resort Maps franchise owner. “The new Delray Beach map offers a real treasure trove of things to do for people vacationing in the area or just down for a day or two. Our free ‘souvenir style’ maps can be found not only at the local advertisers’ shops but also at many non-advertiser locations throughout the area.”

For information on how to advertise on the upcoming Delray Beach map, you can call franchise owner Chuck Roegge at 561-212-6582 or e-mail at chuckr@resortmaps.com.

Resort Maps began creating and publishing maps in the northeastern U.S. back in 1986. In an effort to continue the company’s growth and simultaneously maintain the quality of the product, Resort Maps became a franchisor in 1993. Since adopting the franchise model, Resort Maps has grown steadily to more than 90 maps distributed across 20 states as well as towns and cities in England and Puerto Rico.

“We publish over 20 million maps per year in more than 90 cities and towns for a good reason. Our maps are fun, easy-to-read and they really do make you want to stop and see some of the local attractions before heading to the next part of your trip. Our advertisers like them for that very same reason,” said Peter Hans, president of Resort Maps.

For more information on Resort Maps or to inquire about ownership of a Resort Maps franchise, please visit www.resortmaps.com or call 802-496-6277.

About Resort Maps

Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern U.S. since 1986. In 1993, Resort Maps expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. Today, that network of franchises has grown to over 90 Resort Maps in publication in the US and the UK, with several more in the process of being published. More than 20 million Resort Maps will be printed and distributed in 2009.

For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com or call 802-496-6277.

Resort Maps franchises serve cities and towns in California (Carmel, Monterey), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Eagle River, Estes Park, Fort Collins, Summit County), Delaware (Bethany Beach, Rehoboth Beach), Florida (Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Melbourne, New Smyrna Beach, St. Augustine, Tarpon Springs), Georgia (Savannah/Tybee Island), Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Portland, York-Ogunquit), , Maryland (Annapolis, Eastern Shore, Ocean City,  Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Chatham-Orleans, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Traverse City), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York ( The Hamptons, Lake George , Lake Placid, Saratoga Springs), North Carolina (Asheville, Brunswick County, Hendersonville , Outer Banks, Salisbury and Rowan County, Sandhills, Wilmington,), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, The Main Line), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head, Myrtle Beach), Tennessee (Gatlinburg, Pigeon Forge), and Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) —as well as towns and cities in England (Chicester, Lewes) and Puerto Rico (Vieques, Culebra).

Radio Advertising Costs Demystified

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”

Every day at Radio Lounge, we hear radio advertising questions such as these.

Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.

Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Media

For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.

A good radio advertising buy focuses on a few different things:

* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).

* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?

* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money

Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.

Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called “rankers”. This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.

Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.

Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?

Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*

*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.

* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)

Expect to pay from $4000 to $8000 per week/per station for a top performing station.

* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)

Expect to pay from $2000 to $5000 per week/per station for a top performing station.

* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)

Expect to pay from $1000 to $3000 per week/per station for a top performing station.

* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)

Expect to pay from $800 to $2000 per week/per station for a top performing station.

* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)

Expect to pay from $500 to $1500 per week/per station for a top performing station.

You may be saying, “Wow! That can be expensive”. Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.

Leftovers?

Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.

Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.

The Total Cost

You may be thinking, “So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!” That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, “How much money can you make off half a million potential targeted customers?” Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.

It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?

Launch Your Radio Advertising Campaign

You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.

Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.

Let Radio Lounge help you drive traffic with powerful radio advertising solutions.

http://www.radioloungeusa.com